In an environment where the dynamic and eventful world of social media has become an intrinsic part of any business’s marketing and client base development platform, companies often find themselves questioning the viability and the value of their static and one-way communicative website which more often than not, stares at clients in the face and hardly elicits any active response.
According to figures from the Social Media Marketing Industry Report quoted in Forbes, marketing through socia
Customer engagement is about creating deeply relevant experiences for the customers who visit your shop, your showroom or mall. When there is customer engagement, there is not only an increase in sales but on a higher level, more loyalty is nurtured towards your brand, product or service, eventually resulting into more sales in the long term.
For a long time, technology has been playing a leading role in creating and enhancing customer engagement. Thanks to technology, brands and companies re
A series of meetings organised by Smart Technologies with a number of 3 star and 4 star hotels have given clear indications that more hotel industry players are recognizing the importance of investing in the right technology platforms that support their business and help them manage their operations more effectively and efficiently.
The meetings were held by Joe Aquilina, CEO of Smart Technologies and Antonio Taurisano, Country Manager for MICROS Italy who was on a visit to Malta to meet new